Helpful Resources
Loyalty Link Email Archive
4th Quarter 20123rd Quarter 2012
White Papers
Understanding Member Engagement: Defining, Measuring and Maximizing
Member Activity
Associations should define member engagement internally and measure against that definition to understand its engagement status. Accurate measurement allows associations to enact programs that bring member engagement results and scrap programs that siphon valuable resources without delivering value. By understanding where its members stand, an association can build up its levels of engaged members and move a larger percentage of them up the scale from “check-book” or “engaged” to “loyal advocate” and ultimately to “brand ambassador”.
The Neuroscience of Member Loyalty
Affinity Marketing Programs and the Association’s Dilemma Volume 1.2011
Looking To Energize Employees, Engage Customers, Or Inspire Sales Teams? Meet!
By Christine Duffy, President, CEO, Maritz Travel Company and Mary Beth McEuen, Division Vice President, Executive Director, The Maritz Institute
Face-to-face meetings contribute to business success
The Case for Face to Face
By Christine Duffy, Maritz Travel Company, and Mary Beth McEuen, The Maritz Institute
Face-to-face is most likely to be the best approach why trying to capture attention, inspire a positive emotional climate, and build human networks and relationships. The research presented in this paper provides a discerning approach to determining when an investment in large-group face-to-face meetings and events will have the greatest impact.
Evolving to True Loyalty
By Maritz
Marketing professionals need a new approach to loyalty – one that focuses on generating lasting customer attitudes and behaviors toward their brand and its products/services.
The Value of Loyalty
By Brian Quinton, Chief Marketer
Chief Marketer magazine staged a virtual roundtable with leaders from the loyalty industry.
Partnertalk - The Mother of Invention, The Power of Merchant-Funded Rewards in a Recession
By Marc Caltabiano, VP Marketing, Mall Networks and Rick Ferguson, Editorial Director, COLLOQUY
This paper explains the challenges, roles and benefits of adding merchant-funded reward solutions to your loyalty-marketing arsenal.
Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash
By Incentive Gift Card Council
The Role of Gift Cards in Corporate Recognition and Incentive Programs
By Incentive Gift Card Council
Studies prove that gift cards achieve concrete business results such as increasing sales, improving employee performance, increasing loyalty, building teamwork, and creating new markets.
