News Archive
Fred Ulreich Joins ACI as Champion of Market Development
Consumer loyalty expert to help associations build stronger member benefits
Reston, VA—June 25, 2012—Fred Ulreich is Affinity Center International’s (ACI) newest champion of market development. He’ll be responsible for bringing the AchieveLinks rewards program to associations in an effort to help strengthen the value of their membership.
Throughout his career, Ulreich has developed innovative and creative solutions to address the marketing and consumer loyalty challenges of dozens of organizations in a wide span of industries. In his most recent position as business development officer for Wells Fargo, Ulreich generated new revenue through innovative web-based applications of its products for trade and alumni associations.
Prior to joining Wells Fargo, Ulreich focused on increasing revenue through new memberships in his role as executive director for the U.S. Chamber of Commerce. He also pioneered and directed programs aimed at improving member retention. His efforts led to a record-high 176% increase in new memberships in one year.
Ulreich’s experience with consumer loyalty goes back to early in his career. While at Maritz, he designed and implemented the first consumer loyalty points program in the country for major Midwestern electric utility, Centerior Energy, now First Energy.
While at Wells Fargo, he served as Chair of the Business Practices team for the National Diversity Council.
The AchieveLinks loyalty program provides a multitude of benefits to associations of all sizes, especially smaller associations not usually served by incentive and member benefit sponsor companies.
“It’s great to have Fred on board at ACI,” said President and Founder, David Carrithers. “His expertise and years of experience in consumer loyalty throughout several industries will bring innovative new solutions to the association market.”
